Zhejiang Hongling Industry & Trade Debuts Self-Developed Outdoor Gear at Overland Expo East 2025
Arrington, Virginia – October 5, 2025 – Zhejiang Hongling Industry & Trade Co., Ltd. successfully concluded its participation at Overland Expo East 2025, the world’s premier overlanding event held at Oak Ridge Estate from October 3 to 5 . The company showcased its full range of self-developed and in-house designed outdoor kettles and coffee mugs, resonating strongly with the global adventure community.
A Strategic Presence at the Heart of Overland Culture
Overland Expo East 2025 gathered thousands of enthusiasts, brands, and experts from across the globe, cementing its status as a cornerstone of the $21.75B off-road vehicle market . With 12 million Americans expected to engage in overlanding this year – a 50% increase from 2024 – the event provided Hongling with a pivotal platform to connect with its core audience: intermediate overlanders who take 4+ trips annually and prioritize gear upgrades .
Self-Designed Gear Built for Real Adventure
Hongling’s exhibition focused on its proprietary outdoor drinkware line, engineered to meet the demands of off-grid exploration. Each product embodies the same R&D rigor that earned the brand’s “Urban Space Kettle” a MUSE Design Silver Award, featuring:
- Durable stainless steel construction tailored for rugged terrain (aligning with 95% of overlanders’ focus on durability upgrades )
- Sleek, functional design merging aesthetic appeal with practicality for camp and trail use
- Color palettes optimized for outdoor visibility and style, reflecting Chief Designer Kent’s signature creative direction
“Overlanders seek gear that balances reliability and design – that’s exactly what we deliver,” said a Hongling team representative at the booth. “The feedback has been overwhelming, with attendees praising how our products complement their adventure lifestyles.”
Reinforcing Global Brand Footprint
The expo underscored Hongling’s commitment to the international outdoor market. With 56% of overland consumers still preferring to purchase gear at in-person events , the brand’s physical showcase strengthened its reputation among key buyers and enthusiasts. This participation follows Hongling’s MUSE Award win, solidifying its position as an innovator in functional design.
Explore the Award-Winning Collection
Visitors to Hongling’s official website can now access exclusive content from the expo, including product demos, design stories, and detailed specifications of the showcased gear. For partnership inquiries or bulk orders, contact the sales team via the website’s dedicated inquiry portal.